How to Run Ads on Telegram: A Complete Guide
How to Run Ads on Telegram: A Complete Guide
Blog Article
Telegram has become one of the very popular messaging apps, with more than 800 million monthly active users. If you want to market your business, brand, or content, telegram ads price supply a great possiblity to reach a worldwide audience.
Unlike other platforms, Telegram’s ad strategy is designed to be privacy-focused, non-intrusive, and displayed only in public channels with 1,000 subscribers. This guide will walk you through how you can run ads on Telegram effectively.
1. What Are Telegram Ads?
Telegram Ads are sponsored messages that show up in large public channels with a minimum of 1,000 subscribers. These ads:
Have a 160-character text limit (no images or videos).
Include a clickable url to an external website, channel, or bot.
Appear only in large public channels (not in private chats or groups).
Maintain user privacy (no personal tracking or targeted ads).
2. Benefits of Advertising on Telegram
Massive Audience: Reach an incredible number of active users globally.
Privacy-Focused: No personal information tracking, which makes it a trusted platform.
Cost-Effective: You only pay per ad impression.
High Engagement: Telegram users are active and engaged, making ads effective.
3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, check out the Telegram Ad Platform at ads.telegram.org and sign in with your Telegram account.
Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region
Select which and country where you want your ad to seem.
Create Your Ad Message
Write a shorter and engaging text (max 160 characters).
Add a call-to-action (CTA) like “Join Now” or “Learn More.”
Include a connect to your channel, bot, or website.
Select Target Channels
Telegram ads appear in public areas channels with 1,000+ subscribers.
You can choose specific topics relevant for your business.
Step 3: Set Your Budget & Bid Price
Telegram Ads run on a cost-per-impression (CPM) model.
The minimum budget to run ads is €2 million ($2.1M), which makes it suitable for large businesses.
You bid per 1,000 ad impressions (higher bids recover placements).
Step 4: Submit & Launch Your Ad
Review your campaign settings.
Click Submit for Review (Telegram will check if your ad follows the policies).
Once approved, your ad will become appearing in large public channels.
4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, you are able to still market your business with your methods:
1. Promote in Public Channels
Collaborate with Telegram channel owners to post ads or sponsored messages.
Find popular Telegram channels related for your niche.
2. Use Telegram Bots for Marketing
Create automated bots to have interaction users, respond to your questions, or provide promotions.
Many businesses use Telegram bots for customer support and product recommendations.
3. Create Your Own Telegram Channel
Build a residential area around your company.
Share valuable content, updates, and promotions to draw in followers.
5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users a subscription, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to maximize engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.
Running ads on Telegram can be a powerful way to reach millions of users, especially if you have a big budget. However, if you’re a company or startup, alternative advertising models like sponsored posts, bots, and organic growth can nevertheless be highly effective.